At Journal Communications, we believe every community, region and state has a powerful story to tell. We work to promote local growth by bridging the gap between place and potential, visitors and destinations, and people and their food.
As a full-service integrated media company, we partner with:
Through integrated print and digital content marketing and publishing programs, we empower the core pillars of local economies by amplifying opportunity across real estate, agribusiness, agritourism and destination tourism.
Journal Communications was founded in 1988 by a visionary group of investors that included Pulitzer Prize-winning photographer Robin Hood and legendary “Roots” author Alex Haley. Haley famously kept the words “Find the good – and praise it” printed at the bottom of his personal stationery. While those words predated the company, they perfectly captured our mission of telling the stories of places and people through distinctive photography and compelling editorial content. Today, that phrase remains our official company motto and guiding light.
We began our journey with a focus on high-quality, turn-key print publishing. However, as the media landscape changed, so did we. To prove our adaptability and expand our impact, we successfully transitioned from traditional print roots into a powerhouse of integrated digital content marketing.
To better serve the diverse pillars of regional economies, we expanded our specialized storytelling into three distinct divisions – Livability Media, Farm Flavor Media and Journal Communications Travel Publishing. Across these divisions, we now partner with more than 100 clients in more than 30 states.
Launched nearly 15 years ago, Livability Media is our division dedicated to telling the stories of cities, regions and states. We are experts on what makes America’s small-to-mid-sized cities great places to live, and how communities can effectively market themselves to businesses and top talent.
Livability.com: Our nationally recognized digital flagship reaches millions of visitors each year. Through exclusive research and original content, we examine affordability, culture and talent attraction, celebrating cities through data-driven features and our annual Top 100 Best Places to Live rankings.
Rooted in our deep storytelling tradition, Farm Flavor Media specializes in connecting audiences with the food, farming and agribusiness stories that shape our nation. Utilizing compelling editorial content and distinctive photography, Farm Flavor Media highlights the vital impact of agriculture on local and state economies.
FarmFlavor.com: Through reliable data, engaging articles, stunning photography, delicious recipes and more, we’re bridging the gap between the farm and the plate. With both national and state-specific information, our content focuses on topics including Agritourism, Ag Education, Crops & Livestock, Farm-to-Table Food, Technology and Environment. Our Lifestyle section features at-home gardening and cooking tips, entertaining ideas, food and nutrition facts, and much more.
Our travel division focuses on the tourism sector, creating high-impact print and digital media that inspires exploration. We help destinations showcase their unique cultural amenities, hidden gems and local flavors to attract visitors and boost regional economies.
From economic development councils and chambers of commerce to state ag departments and Farm Bureaus, our partners rely on us to create custom, human-written content in a variety of formats:
Print isn’t dead! Magazines have been a core part of our capabilities since 1988, and our custom print magazines and guides remain important as readers look for trustworthy, tangible resources. Our editors, writers, photographers and designers collaborate to create beautiful, modern, newsstand-worthy publications.
Great content deserves to be seen. We don’t just create exceptional stories; we also ensure they reach the right audience at the right time. Our team amplifies your message through strategic SEO, social media campaigns, engaging email newsletters and programmatic distribution. We turn local stories into global click-throughs, keeping your region or industry top of mind.
Every community has a story, and we know exactly how to tell it. Whether we are attracting top business talent, sharing a region’s quality of life or putting a hidden-gem travel destination on the map, our narrative-driven approach hits home. We capture the unique spirit of your community to inspire corporate investment, relocate families and turn first-time visitors into lifelong champions of your region.
Why choose between print and digital when you can have the best of both worlds? Through our national platforms, Livability.com and FarmFlavor.com, we build powerful, multi-channel campaigns that meet audiences wherever they are. We bridge the gap between tangible print media and dynamic digital experiences, giving our partners a stronger reach, deeper audience connections and maximum return on investment.
